‘So Fresh Market’ to Bring Fresh Food, Community Fun to Del Amo Fashion Center as it Gives Back to the Community

Unique open-air, community market will provide fruits and vegetables, local cuisine, natural foods, creative meal ideas and free local entertainment every weekend this summer, beginning April 25 and celebrating its Grand Opening on May 2

Torrance, Calif., April 20, 2009 – On Saturday, May 2, Del Amo Fashion Center will welcome ‘So Fresh Market,’ a revolutionary open-air community market committed to providing a new, unique way for local patrons to eat, shop, learn – and perhaps most importantly, an opportunity to give back. Each weekend into the fall, So Fresh Market promises to add to the shopping experience at Del Amo by providing a venue where area families can experience the freshest foods, learn expert cooking tips and meal ideas, enjoy local entertainment and give back to the communities in which they live.

“We are committed to working with Del Amo Fashion Center to provide a unique, community atmosphere that will re-establish shopping for and preparing fresh food as an experience in people’s lives, rather than a chore,” said Dan’l Mackey Almy, Marketing Spokesperson for So Fresh Market. “In addition to finding delicious foods at great value, So Fresh gives families an excuse to get out and have some good, old-fashioned fun.”

The innovative open-air market experience will include:

A wide range of peak-of-the-season fruit and vegetables at great values
An opportunity to get expert advice on products and preparation
Onsite cooking demonstrations
Tasty, freshly prepared cuisine
Simple, healthy and affordable meal ideas
Live performances by local artists ranging from music to dance
Other forms of family entertainment

In addition to providing an economical, community gathering place for all ages, a large percentage of all profits generated by So Fresh Market will go directly back to the local communities they serve.

“We are thrilled to be a partner in this incredible community-driven endeavor,” said Jeff McLaughlin, Director of Marketing and Business Development at Del Amo. “Not only will So Fresh Market provide an exciting, affordable way for families to connect and enjoy themselves this summer, it’s also allowing a way for all of us to give something back.”

So Fresh Market, located between Madrona and Hawthorne adjacent to the northern parking deck of the mall, will be open for business every Saturday from 10 a.m. to 4 p.m. and Sunday from 8 a.m. to 4 p.m. beginning April 25, 2009.

For more information, or if interested in volunteering, please visit www.sofreshmarket.com.

About So Fresh Market
Los Angeles-based So Fresh Market is an open-air, community market providing fresh fruits and vegetables, local cuisine, natural goods, creative meal options and live entertainment to its patrons. Located at the Del Amo Fashion Center in Torrance, Calif., So Fresh Market is dedicated to facilitating community connections, providing a means for community involvement and giving a portion of all profits to the community through qualified groups. For more information, please visit www.sofreshmarket.com.

About Simon Property Group
Simon Property Group, Inc. is an S&P 500 company and the largest public U.S. real estate company. Simon is a fully integrated real estate company which operates from five retail real estate platforms: regional malls, Premium Outlet Centers®, The Mills®, community/lifestyle centers and international properties. It currently owns or has an interest in 386 properties comprising 263 million square feet of gross leasable area in North America, Europe and Asia. The Company is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide. Simon Property Group, Inc. is publicly traded on the NYSE under the symbol SPG. For further information, visit the Company's website at www.simon.com.

For More Information
Jennifer Gamelin
jennifer.gamelin@sea.ddb.com

Upcoming Events:

Every Saturday & Sunday

‘So Fresh Market’ to Bring Fresh Food, Community Fun to Del Amo Fashion Center as it Gives Back to the Community


About So Fresh Market Location Giving Back Press Room Upcoming Events: Every Saturday & Sunday Join us at the FAME Renaissance parking lot on the corner of Adams Blvd. and Western Ave. from 9am-4pm! Check back often for updates on additional locations & events we will be at! More Upcoming Events...	‘So Fresh Market’ to Bring Fresh Food, Community Fun to Del Amo Fashion Center as it Gives Back to the Community Unique open-air, community market will provide fruits and vegetables, local cuisine, natural foods, creative meal ideas and free local entertainment every weekend this summer, beginning April 25 and celebrating its Grand Opening on May 2 Torrance, Calif., April 20, 2009 – On Saturday, May 2, Del Amo Fashion Center will welcome ‘So Fresh Market,’ a revolutionary open-air community market committed to providing a new, unique way for local patrons to eat, shop, learn – and perhaps most importantly, an opportunity to give back. Each weekend into the fall, So Fresh Market promises to add to the shopping experience at Del Amo by providing a venue where area families can experience the freshest foods, learn expert cooking tips and meal ideas, enjoy local entertainment and give back to the communities in which they live. “We are committed to working with Del Amo Fashion Center to provide a unique, community atmosphere that will re-establish shopping for and preparing fresh food as an experience in people’s lives, rather than a chore,” said Dan’l Mackey Almy, Marketing Spokesperson for So Fresh Market. “In addition to finding delicious foods at great value, So Fresh gives families an excuse to get out and have some good, old-fashioned fun.” The innovative open-air market experience will include: A wide range of peak-of-the-season fruit and vegetables at great values An opportunity to get expert advice on products and preparation Onsite cooking demonstrations Tasty, freshly prepared cuisine Simple, healthy and affordable meal ideas Live performances by local artists ranging from music to dance Other forms of family entertainment In addition to providing an economical, community gathering place for all ages, a large percentage of all profits generated by So Fresh Market will go directly back to the local communities they serve. “We are thrilled to be a partner in this incredible community-driven endeavor,” said Jeff McLaughlin, Director of Marketing and Business Development at Del Amo. “Not only will So Fresh Market provide an exciting, affordable way for families to connect and enjoy themselves this summer, it’s also allowing a way for all of us to give something back.” So Fresh Market, located between Madrona and Hawthorne adjacent to the northern parking deck of the mall, will be open for business every Saturday from 10 a.m. to 4 p.m. and Sunday from 8 a.m. to 4 p.m. beginning April 25, 2009. For more information, or if interested in volunteering, please visit www.sofreshmarket.com. About So Fresh Market Los Angeles-based So Fresh Market is an open-air, community market providing fresh fruits and vegetables, local cuisine, natural goods, creative meal options and live entertainment to its patrons. Located at the Del Amo Fashion Center in Torrance, Calif., So Fresh Market is dedicated to facilitating community connections, providing a means for community involvement and giving a portion of all profits to the community through qualified groups. For more information, please visit www.sofreshmarket.com. About Simon Property Group Simon Property Group, Inc. is an S&P 500 company and the largest public U.S. real estate company. Simon is a fully integrated real estate company which operates from five retail real estate platforms: regional malls, Premium Outlet Centers®, The Mills®, community/lifestyle centers and international properties. It currently owns or has an interest in 386 properties comprising 263 million square feet of gross leasable area in North America, Europe and Asia. The Company is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide. Simon Property Group, Inc. is publicly traded on the NYSE under the symbol SPG. For further information, visit the Company's website at www.simon.com. For More Information Jennifer Gamelin jennifer.gamelin@sea.ddb.com